In theory, clan and family societies would be the natural partners with the National Trust for Scotland (NTS) for preserving and interpreting the historic sites that once shaped their ancestors’ lives. In fact, only a limited number of societies are supported by the NTS.

Scottish heritage societies are relying more on their social media and websites to attract and to sign up members. That’s why tracking how your website visitors find you is key. Understanding where your website traffic comes from is essential for optimizing marketing efforts, improving user experience, and increasing conversions. Google Analytics offers powerful tools to help website managers track referral traffic from specific websites and even individual webpages. Here's how to do it. Step...

This article was written by Clan Buchanan Society International (CBSI) Genealogist Christine Conlon for the Buchanan Banner, the Society's digital newsletter. This was recently shared with the members of the new COSCA Genealogists Forum on the group's Facebook page. By Christine Conlon, Clan Buchanan Society International (CBSI) Genealogist Perhaps you’ve read some of the articles that I’ve submitted to the Banner over these last few months, or perhaps not. I try to speak to subjects that...