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Building Society Membership through Social Media

Updated: Jun 1, 2022

The traditional methods of building members through in-person highland games and highland festivals were scuttled in 2020, due to the COVID-19 pandemic. Now more than ever, Scottish Heritage Societies are relying on social media to build their networks.

However, Facebook “friends” and Instagram “likes” do not translate directly into membership dollars – unless you create a solid online presence and implement an ongoing campaign. In 2019, the Clan Forbes Society had to rebuild itself from the ground up without membership recruitment from