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Building Relationships Using Google Analytics

Increasing the membership of your society starts with building relationships with potential members. While societies have traditionally relied on in-person meetings and events, more societies are leaning heavily on the internet through social media and their websites. A great tool for learning more about your website visitors is Google Analytics, the most widely used tool for tracking web visitors.

After you build your website, you’ll need to set up a Google “Tracking ID” that imbeds a code on each of your web pages. This alerts Google Analytics every time you receive a “hit” from a website visitor and compiles accessible information.