Mates, Guides, and Genies: AI on Clan Facebook Pages
- Bart Forbes
- Jun 29
- 1 min read
Artificial Intelligence (AI) may not have taken over the world (yet), but it’s made an initial foray on the Facebook pages of many clan and family societies.
As of June 29, 2025, fifteen clan and family societies have employed some form of AI on their group pages. Each society has given their AI guide a name and selected a pictorial representation or avatar.
Six of those fifteen groups have configured them to provide a weekly summary of posts: Clan Home/Hume Group, Clan Irwin Association, Clan MacAlister Society, Clan MacKenzie Society in the US, Clan Maclean Association in the US, and Friends of Clan Scott.
Here’s a complete list of all AI enabled Facebook pages with the notation of whether it is “private” or “pubic,” the number of members, and the name of its AI avatar.
Private Group 1,292 ClanPal
Private Group 1,306 Irwin Mate
Private Group 1,257 TartanGuide
Public Group 2,103 MacDougall Mate
Public Group 727 Mackenzie Maven
Private Group 2,424 Maclean Mate
Private Group 1,267 Skye Kin
Public Group 1,680 Macpherson Mate Rosslyn
Private Group 1,810 ClanMate
Private Group 1,258 TavishGuide
Private Group 269 Thom’s Tartan Tutor
Public Group 1,460 Rosslyn
Private Group 2,790 StewGenie
Public Group 1,389 SutherlandGuide
Private Group 1,934 Scotty
We also have one at Clan Little, "ClanMate" on our Private Group. Problem is, we don't know who is behind it or whether there is any control over what appears there. It wasn't something the leadership team was aware of until it just mysteriously started showing up. It's kind of clever and may be a benefit, but not sure we trust it...