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Mates, Guides, and Genies: AI on Clan Facebook Pages

Artificial Intelligence (AI) may not have taken over the world (yet), but it’s made an initial foray on the Facebook pages of many clan and family societies.


Example of post summary from Clan Home/Hume Group’s “ClanPal”
Example of post summary from Clan Home/Hume Group’s “ClanPal”

As of June 29, 2025, fifteen clan and family societies have employed some form of AI on their group pages. Each society has given their AI guide a name and selected a pictorial representation or avatar.


Six of those fifteen groups have configured them to provide a weekly summary of posts: Clan Home/Hume Group, Clan Irwin Association, Clan MacAlister Society, Clan MacKenzie Society in the US, Clan Maclean Association in the US, and Friends of Clan Scott.


Here’s a complete list of all AI enabled Facebook pages with the notation of whether it is “private” or “pubic,” the number of members, and the name of its AI avatar.


Private Group 1,292 ClanPal


Private Group 1,306 Irwin Mate


Private Group 1,257 TartanGuide


Public Group 2,103 MacDougall Mate


Public Group 727 Mackenzie Maven


Private Group 2,424 Maclean Mate


Private Group 1,267 Skye Kin


Public Group 1,680 Macpherson Mate Rosslyn


Private Group 1,810 ClanMate


Private Group 1,258 TavishGuide


Private Group 269 Thom’s Tartan Tutor


Public Group 1,460 Rosslyn


Private Group 2,790 StewGenie


Public Group 1,389 SutherlandGuide


Private Group 1,934 Scotty

 
 
 

1 Comment


We also have one at Clan Little, "ClanMate" on our Private Group. Problem is, we don't know who is behind it or whether there is any control over what appears there. It wasn't something the leadership team was aware of until it just mysteriously started showing up. It's kind of clever and may be a benefit, but not sure we trust it...

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